Apr 16, 2025

How Social Media Algorithms Decide What You See On Your Feed

NewsPoint

Engagement Is a Key Driver

Algorithms prioritise content with high engagement—likes, comments, shares, or views—because it's assumed to be more interesting or valuable to users.

Meta-AI

Your Past Behaviour Shapes What Comes Next

The type of content you've previously liked, watched, or interacted with helps platforms predict what you'll want to see in future sessions.

Meta-AI

Time Spent On Posts Matters

If you pause longer on certain types of posts, even without liking or commenting, the algorithm interprets that as interest and shows you more of the same.

Meta-AI

Newer Content Often Takes Priority

Freshness is important. Most platforms push newer posts higher in your feed to keep content relevant and up to date with current trends.

Meta-AI

Close Connections Get Preference

Content from friends or profiles you interact with regularly is more likely to appear first, assuming you care most about those relationships.

Meta-AI

Content Type Affects Placement

Whether it’s a video, carousel, or single image, the type of media matters. If you engage more with a specific format, the algorithm adjusts accordingly.

Meta-AI

Trending Topics & Timeliness

Posts that relate to ongoing events or popular topics may appear more often, as platforms try to keep users informed and involved in current trends.

Meta-AI

Watch History Plays A Strong Role

Especially on video-driven platforms, what you’ve watched to completion informs future recommendations more than what you’ve only briefly clicked.

Meta-AI

Negative Signals Reduce Visibility

If you scroll past a post quickly, hide it, or report it, these are negative signals that tell the platform not to show you similar content again.

Meta-AI

Algorithms Keep Learning From You

Machine learning models constantly update based on your latest activity, refining suggestions with each click, like, or scroll to better match your interests.

Meta-AI

Thanks For Reading!

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