Instagram’s New Edits App: A Game-Changer for Video Creators

Instagram has introduced a standalone app called "Edits," designed to take video editing to the next level. This mobile editing solution enhances creativity and precision, offering tools that go beyond Instagram’s existing features. The app provides creators with the ability to shoot high-quality videos and adjust settings like dynamic range, resolution, and frame rate. It also includes a dedicated tab for managing drafts and completed projects.

One standout feature of Edits is its integration of artificial intelligence (AI). This allows for advanced animations, customizable subtitles, and the ability to remove background noise for clearer audio. The app also includes green screen functionality for background changes and supports video overlays.

Adam Mosseri, Instagram’s head, announced the app on Threads, highlighting its ability to export videos in 1080p without watermarks. Edits also enables creators to publish their videos across multiple platforms, including Instagram, while keeping all drafts and projects organized in one place.

Available for pre-order on the App Store, the Edits app will launch for iOS users next month, with an Android version to follow.

The app offers precision tools like single-frame editing, advanced zoom, and flash options. In addition, it gives creators access to a rich library of fonts, stickers, filters, voice effects, and more. Users can monitor the performance of their videos with a live insights dashboard, which tracks engagement metrics like skip rates and audience behavior, offering valuable data for refining content strategies.

With Edits, Instagram has delivered a powerful, user-friendly app that caters to the needs of modern creators, making high-quality video editing accessible and organized in one dynamic platform.