Top 5 Platforms Elevating Regional Music In India

In 2022, regional music streaming surpassed both Hindi and E nglish streaming in terms of the number of songs played and the time users spent on a popular homegrown music streaming app. The accompanying report also highlighted a remarkable surge in the popularity of specific regional languages, particularly in southern languages such as Kannada, Telugu , and Tamil .

Furthermore, this surge in popularity extended to independent artists, who are undoubtedly a wellspring of talent. It's evident that regional music streaming has continued to gain traction since then, as exemplified by the top 5 prominent music streaming platforms that are propelling regional music to new heights.

Damroo :
Leading the charge in promoting regional and independent music is Damroo, acclaimed as India 's first indigenous music streaming app dedicated to these genres. Damroo offers a diverse array of regional music, spanning from folk and classical to devotional and contemporary, while also affording regional and independent artists opportunities to earn, grow, and retain the copyright to their music.

Notable figures such as Poet Dr. Kumar Vishvas and Marwari Catalysts are among its supporters. Founded by Ram Mishra , a veteran-turned-entrepreneur in the music industry, Damroo operates in over 20 Indian languages, including Bhojpuri, Rajasthani, Punjabi, Tamil, Telugu, Kannada, Marathi, Gujarati, and more.

Wynk:
Bharti Airtel's Wynk music streaming app, established nearly a decade ago in 2014, is another prominent player in the realm of regional music. It boasts a vast collection of popular film, non-film, and regional music. In response to the pandemic, Wynk introduced the captivating Wynk Stage , where renowned singers delivered virtual live concerts to users. The platform offers music in various Indian languages, such as Bengali, Bhojpuri, Punjabi, Tamil, Telugu, and more, accessible through premium subscriptions.

Hungama:
Hungama Music occupies a noteworthy position among apps promoting regional music, extending its offerings beyond Hindi and English to include languages like Oriya, Assamese, Marathi, Telugu, and Tamil. This platform is credited with introducing Dolby Atmos to music streaming in India. Founded nearly 14 years ago by Neeraj Roy, Hungama Music has received support from notable backers like Xiaomi and Intel Capital.

JioSaavn:
Jio Saavn stands out as one of India's most popular music streaming platforms, catering extensively to the regional audience. In addition to content in multiple Indian languages, such as Bhojpuri, Bengali, Kannada, Tamil, and Telugu, JioSaavn offers a vast selection of popular Bollywood music. Originally established as Saavn in 2007, it later merged with JioMusic in a reported billion-dollar deal. Currently, JioSaavn holds rights to nearly 80 million music tracks across 16 languages.

Amazon Prime Music :
Operated by Amazon, Prime Music is a global music streaming giant that includes Indian regional music in its extensive repertoire, covering nearly 12 languages. From Malayalam, Kannada, Telugu, Tamil, and Punjabi to Bhojpuri and Bengali, Prime Music caters to those with a Prime subscription. Moreover, this streaming app features Alexa integration and offers an automated car mode for users on the move.

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