Indian Streetwear Brands That Are Giving Serious Competition To Global Labels
In the fast-evolving landscape of fashion, a new wave of Indian streetwear brands are making waves on the global stage, offering serious competition to established labels. These homegrown fashion houses are redefining the industry's landscape with their unique vision and creativity:
Jaywalking
In just a few short years since its inception in 2019, Jaywalking has emerged as a powerhouse among Indian streetwear brands, spearheaded by the visionary Jay Jajal . This brand embodies a spirit of unbridled spontaneity and creativity, resonating especially with Gen Z fashion aficionados. Their oversized t-shirts, adorned with abstract designs and vibey typography, have become a cult favourite. While Jaywalking primarily operates online, its footprint has expanded with stores in Mumbai and Delhi, strategically located in uber-chic neighbourhoods. It's clear that this brand is giving global labels a serious run for their money.
Polite Society
Polite Society, founded by fashion graduate Surmai Jain , is spearheading a new wave of Indian western-wear brands. With a mission to build a sense of community through clothing, the brand prioritises wearer comfort, creating timeless pieces that resonate with fashion enthusiasts worldwide. Since its inception, Polite Society has enjoyed remarkable international success. Notably, their corsets and jeans have become iconic staples in Indian streetwear fashion, capturing the hearts of the younger generation.
Almost Gods
Since its inception in 2018, Almost Gods, hailing from Delhi, has risen to prominence as a trailblazing independent fashion label. Led by designer Dhruv Khurana , the brand seeks to redefine India's role in the global cultural dialogue. Their clothing serves as a powerful testament to this mission, featuring designs that are truly unparalleled. Notably, Almost Gods achieved a milestone by dressing none other than Machine Gun Kelly, cementing its status as a formidable competitor to global streetwear giants.
Toffle
Delhi-based Toffle, launched by visionary Kashish Gemini in 2019, is blazing a trail in the world of Indian streetwear brands. Gemini proudly refers to his creations as "wearable art," with each piece bearing intricate details and raw passion. Toffle's designs lean towards maximalism, reflecting the designer's unique language and medium. Notably, the brand's t-shirts and denim wear have struck a chord with fashion enthusiasts, propelling Toffle to the forefront of the competition against global heavyweights.
Bluorng
Amidst the challenges of the pandemic, Bluorng emerged as a dynamic contender in the global streetwear arena. Founded by designers Siddhant Sabharwal and Momak Singh , the brand champions contemporary lifestyle with a blend of premium style and practicality. College students are flocking to its vibrant offerings, especially their eye-catching graphic t-shirts. What sets Bluorng apart? Its limited quantity drops, creating a buzz in the fashion scene. With brand-owned stores in Mumbai and Delhi, this Indian label is making waves and giving established names a run for their money.
GENZ News is the ultimate destination for the trend-savvy generation! Stay on top of the GenZ news with India's first and the only product for GENZs.
Jaywalking
In just a few short years since its inception in 2019, Jaywalking has emerged as a powerhouse among Indian streetwear brands, spearheaded by the visionary Jay Jajal . This brand embodies a spirit of unbridled spontaneity and creativity, resonating especially with Gen Z fashion aficionados. Their oversized t-shirts, adorned with abstract designs and vibey typography, have become a cult favourite. While Jaywalking primarily operates online, its footprint has expanded with stores in Mumbai and Delhi, strategically located in uber-chic neighbourhoods. It's clear that this brand is giving global labels a serious run for their money.
Polite Society
Polite Society, founded by fashion graduate Surmai Jain , is spearheading a new wave of Indian western-wear brands. With a mission to build a sense of community through clothing, the brand prioritises wearer comfort, creating timeless pieces that resonate with fashion enthusiasts worldwide. Since its inception, Polite Society has enjoyed remarkable international success. Notably, their corsets and jeans have become iconic staples in Indian streetwear fashion, capturing the hearts of the younger generation.
Almost Gods
Since its inception in 2018, Almost Gods, hailing from Delhi, has risen to prominence as a trailblazing independent fashion label. Led by designer Dhruv Khurana , the brand seeks to redefine India's role in the global cultural dialogue. Their clothing serves as a powerful testament to this mission, featuring designs that are truly unparalleled. Notably, Almost Gods achieved a milestone by dressing none other than Machine Gun Kelly, cementing its status as a formidable competitor to global streetwear giants.
Toffle
Delhi-based Toffle, launched by visionary Kashish Gemini in 2019, is blazing a trail in the world of Indian streetwear brands. Gemini proudly refers to his creations as "wearable art," with each piece bearing intricate details and raw passion. Toffle's designs lean towards maximalism, reflecting the designer's unique language and medium. Notably, the brand's t-shirts and denim wear have struck a chord with fashion enthusiasts, propelling Toffle to the forefront of the competition against global heavyweights.
Bluorng
Amidst the challenges of the pandemic, Bluorng emerged as a dynamic contender in the global streetwear arena. Founded by designers Siddhant Sabharwal and Momak Singh , the brand champions contemporary lifestyle with a blend of premium style and practicality. College students are flocking to its vibrant offerings, especially their eye-catching graphic t-shirts. What sets Bluorng apart? Its limited quantity drops, creating a buzz in the fashion scene. With brand-owned stores in Mumbai and Delhi, this Indian label is making waves and giving established names a run for their money.
GENZ News is the ultimate destination for the trend-savvy generation! Stay on top of the GenZ news with India's first and the only product for GENZs.
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