From Desi Chic to High-End Couture: Meet The Instagram Influencers Shaping Indian Fashion Trends

From the era of the pandemic, Indian fashion influencers have risen replacing look-books, becoming the go-to source for all outfit inspiration.
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Whether it’s a casual lunch date or grand family gala, their IG game is strong, offering a treasure trove of style cues and shopping tips to elevate your wardrobe game. Meet the trendsetters who have been redefining the Indian fashion scene effortlessly:



Komal Pandey , well-known for her POPxo Daily days almost a decade ago, has since taken the style world by storm with her innovative fashion hacks. Her lockdown inspired Instagram trends set ablaze the fusion fashion scene in the Indian IG community. Though, what sets her apart is her eclectic approach. Through her vlogs of Lajpat and Sarojini markets, she regularly offers an authentic glimpse of her unique wardrobe, spanning from budget-friendly finds to designer pieces. With a packing of over 1.9 million followers, Komal reigns as one of India’s top fashion influencers.




From the heart of Bollywood glamour to the sun-kissed streets of Los Angeles, Alanna Panday has reinvented herself into a well-renowned fashion and lifestyle digital creator. Fuelled with eternal wanderlust, she can always be seen hopping from one tropical destination to another. Her wardrobe exudes a forever Mediterranean vibe, making every post feel like a vacation which has earned her a generous following of over 1 million followers. As a prolific vlogger, she also regularly shares her sun-soaked and beachy aesthetic on Youtube with her photographer husband. Summer’s never over in Alanna’s world.


With over a decade in content creation experience and a stint as fashion start-up CEO, Masoom Minawala Mehta has risen to global stardom. Partnering with fashion giants like Calvin Klein , Dior and Louis Vuitton , she is now India’s shining ambassador in the global fashion community. Even featured in Forbes 30 under 30, she has become a fashion force to be reckoned with, gracing the biggest fashion events of the year with her killer looks.




Juhi Godambe , kickstarted her career as a Youtube sensation in early 2010, and since blossomed into the founder of a fashion brand, Arabellaa , and a lifestyle, fashion and travel maven. With over 500k Instagram followers, this Mumbai-based fashion creator effortlessly switches between Indian traditional and chic western styles. Her glamorous wedding ensembles had taken the internet in a frenzy and now with her recent cosy maternity wardrobe, she is a style chameleon worth following.

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