Beer Tanning Takes Social Media By Storm, But Doctors Advise Caution

A new viral social media trend called " Beer Tanning " has taken the internet by storm, with many users seeking a quick summer tan. The process involves applying beer to the skin and then exposing it to the sun's rays. According to proponents of the trend, the beer is believed to activate melanin and aid in achieving a faster and deeper tan.

Melanin is responsible for creating pigmentation in hair, eyes, and skin, which helps achieve a darker and more even tan. However, medical experts emphasise that this activity is hazardous and poses a significant threat to the skin, potentially leading to skin damage and an increased risk of developing cancer.

The latest beauty trend making waves on TikTok is the " beer tan ," capturing over two hundred thousand views so far. Followers of this trend are seen applying beer on their bodies along with sunscreen lotions, while some choose to skip sun-care altogether and directly rub beer onto their skin.

The beer tanning craze has become a sensation, attracting the attention of thousands. According to Metro, online searches for "beer tan" in the United Kingdom have surged by over 137 per cent since March.

What is Beer Tanning?

Beer tanning involves using beer on the skin with the belief that its sugars and acids can promote a darker skin tone. Supporters of this trend also highlight the potential benefits from antioxidants and vitamins found in various types of beer.




Despite these claims, there is no scientific evidence to support the effectiveness of beer tanning. Doctors strongly advise against this practice due to the increased risk of developing deadly skin cancer. Prolonged exposure of the skin to the sun, especially in this context, can lead to abnormal cell growth and potential health hazards.

There are three major types of skin cancer: basal cell carcinoma, squamous cell carcinoma, and melanoma.

“Applying beer to the skin in the belief that it enhances tanning is a questionable practice that lacks scientific evidence. More importantly, this method does not provide any protection against the harmful effects of ultraviolet (UV) radiation from the sun,” said Dr. Maham Khan, consultant dermatologist at the Cadogan Clinic, as reported by the Independent.

"UV radiation is a known carcinogen and a major contributor to skin damage, which can manifest as sunburn, premature ageing, and an increased risk of skin cancer, including melanoma,” he added.

Doctors also say alcohol, when applied to the skin, strips away natural oils and moisture, leaving it dry and prone to damage from sun exposure. Additionally, using beer on the skin can cause irritation and severe allergic reactions.

How to protect your skin from UV rays?

According to dermatologists, it is important to take utmost care of the harmful ultraviolet rays, which can penetrate through the skin, causing irreparable damage.

Important Tips for Sun Protection:

-For those seeking a tan, opt for safe alternatives like tan sprays and lotions.
Regardless of skin type or tone, use SPF daily.

-Prior to going outside, apply a broad-spectrum sunscreen with an SPF of 15 or higher, ensuring thorough coverage on all exposed skin.

-Avoid outdoor activities between 10 am and 4 pm, when the sun's rays are most intense.

-Use sunscreen even while indoors to protect against sun damage.

-Shield your ears and the back of your neck from sun exposure by wearing a hat and sunglasses. Choose sunglasses that block both UVA and UVB rays for optimal protection.

Disclaimer: The tips and suggestions provided in this article are intended for general information purposes only and should not be considered as professional medical advice. It is always advisable to consult with your doctor or a dermatologist before initiating any fitness or skincare regimen or making significant changes to your diet. Your healthcare provider can offer personalised advice based on your specific health needs and circumstances.