Mahindra’s Electric Storm! BE 6 & XEV 9e Break Records With 30K+ Bookings

Mahindra has once again demonstrated its dominance in the Indian automobile market with the launch of its much-anticipated born-electric SUVs, the XEV 9e and BE 6. These vehicles have made a sensational debut, securing a remarkable 30,179 bookings within just 24 hours of opening. The massive response has resulted in an impressive booking value of Rs 8,472 crore at ex-showroom prices. This overwhelming demand highlights the growing shift toward electric mobility in India and further cements Mahindra’s position as a key player in the EV segment.

Unprecedented Demand for Mahindra’s New EVs
Mahindra’s entry into the premium electric SUV space has been met with immense enthusiasm. The larger of the two models, the XEV 9e, accounted for 56% of the total bookings, with an astounding 16,900 units reserved. The BE 6, on the other hand, contributed 44% to the total figures, securing 13,279 bookings. A noteworthy trend among buyers was the strong preference for the top-end Pack 3 variant, which features a powerful 79 kWh battery pack. A staggering 73% of all bookings were for this high-end model, indicating that customers are prioritising performance and range in their EV purchases.

A Historic Booking Rush Reflects Mahindra’s Brand Strength
Mahindra officially opened bookings for the XEV 9e and BE 6 on February 14 at 9 AM, and the response was nothing short of extraordinary. The high demand for these EVs echoes the record-breaking booking numbers Mahindra witnessed with previous models like the Scorpio-N and Thar Roxx. The company’s legacy of offering feature-rich, robust, and stylish vehicles has translated seamlessly into the EV space, attracting both long-time Mahindra customers and new EV enthusiasts alike.

Competitive Pricing to Shake Up the Market
Mahindra has positioned the BE 6 and XEV 9e at highly competitive price points, making them strong contenders in the fast-growing electric SUV segment. The BE 6 is priced between Rs 18.90 lakh and Rs 26.90 lakh (ex-showroom), while the XEV 9e falls within the range of Rs 21.90 lakh to Rs 30.50 lakh (ex-showroom). These prices are expected to appeal to a broad spectrum of buyers, from those seeking an entry into the EV space to those looking for a premium, high-performance electric SUV experience.

Mahindra BE 6 & XEV 9e: Delivery Timeline Revealed
Mahindra has outlined a structured, phased delivery plan to ensure a smooth rollout of these highly sought-after models. Customers who have opted for the Pack 3 variants will be the first to receive their vehicles, with deliveries scheduled to begin in mid-March. Following them, the Pack Three Select and Pack Two trims will start reaching customers in June and July. The base variants, Pack One Above and Pack One, will have a slightly longer waiting period, with deliveries set to commence in August 2025.

A Game-Changer in the Indian EV Market
With this record-breaking launch, Mahindra has firmly established itself as a major force in India’s EV revolution. The brand’s commitment to innovation, coupled with the strong performance and design of the BE 6 and XEV 9e, has resonated well with consumers. As more buyers shift toward electric vehicles, Mahindra’s latest offerings are set to play a pivotal role in shaping the future of sustainable mobility in the country.