Airtel's New ₹1,999 Plan: 365 Days of Connectivity at Just ₹5 Per Day—Taking on BSNL's Affordable Options
In the competitive landscape of telecom, where every plan counts, is stepping up to challenge state-run BSNL with an affordable, long-term recharge option that aims to bring back subscribers. Earlier this year, major private telecom operators like Jio, Airtel, and Vodafone Idea (Vi) raised their tariffs, pushing many price-conscious customers towards BSNL’s budget-friendly offerings. As a result, BSNL saw a remarkable surge in subscribers, adding millions to its base and becoming the only telecom operator to show positive growth during this period.
But Airtel has launched a counter-move with its ₹1,999 recharge plan, offering a full 365 days of validity at a cost that breaks down to just ₹5 per day. Here’s a closer look at what this plan brings to the table—and how it could redefine the playing field.
Airtel’s ₹1,999 Plan: What’s Inside?The ₹1,999 plan is designed for those looking for uninterrupted, long-term connectivity at a wallet-friendly price. Valid for a full year, the plan includes 24GB of data
BSNL’s surge in subscribers has been nothing short of impressive. Following tariff hikes from private players, the government-owned telecom operator added 2.5 million new users in August alone
For perspective, in August alone:
- Jio lost 4 million users
- Airtel saw a drop of 2.4 million
- Vodafone Idea recorded a loss of 1.9 million
This trend underscores a significant shift, as users migrate to BSNL’s more affordable options, opting for plans that offer value without stretching their budgets. Despite this growth, however, BSNL still holds a modest share of the market, compared to Jio’s 40.5%
In a bid to recapture migrating subscribers, Airtel’s ₹1,999 plan appears to be an answer to BSNL’s success with budget-friendly plans. At an effective daily cost of ₹5, it’s a strategic move that could sway users who seek the reliability of a private operator’s infrastructure without breaking the bank.
By combining the essentials of data, calls, and SMS with a full year’s validity, Airtel’s new offering is aimed at providing peace of mind to customers who prefer extended validity over high monthly expenditures. The affordable daily rate makes it an attractive alternative for those who may have previously found Airtel’s plans too pricey post-tariff hike.
BSNL’s resurgence amidst the shifting telecom market is significant, particularly given its government-backed status and the recent focus on affordable plans. The surge in subscribers reflects a growing confidence among users who prioritize value and accessibility. Yet, BSNL’s journey to challenge private-sector giants remains uphill, as the company continues to solidify its position in a market dominated by the likes of Jio and Airtel.
Airtel’s ₹1,999 plan not only addresses the demand for affordable, long-term connectivity but also underscores the ongoing evolution of telecom offerings in India. As BSNL continues to attract a growing number of subscribers with its budget plans, private telecom companies are responding in kind, driving the industry toward even more competitive, value-focused options.
This holiday season, Airtel’s 365-day plan is a reminder that connectivity can be affordable, reliable, and robust—all for just ₹5 a day. Whether it’s a step toward reversing the subscriber shift or simply a way to offer value in a challenging market, Airtel’s move will surely influence the industry and customers alike.