Deepika Padukone Initially Believed Louis Vuitton Would Utilize Her 'As An Influencer'

Deepika Padukone was announced as the ambassador for Louis Vuitton last year, and she has prominently featured in numerous banners and advertisements for the renowned luxury brand.

In addition to her stellar performances in blockbuster films, Deepika Padukone has also become the face of esteemed international luxury brands such as Cartier and Louis Vuitton . Alongside Alia Bhatt and Priyanka Chopra, she has established herself as one of the most recognizable Indian personalities on the global stage. Nevertheless, even Deepika couldn't believe she was in for the real deal when she initially embarked on her partnership with Louis Vuitton.

In a recent interview with Vogue India, Deepika expressed her initial perception of her association with Louis Vuitton. She believed that the brand would treat her like an 'influencer,' expecting her to pose with their products and share the images on social media. Reflecting on the moment she recalled, “When Ethan James Green was shooting me for the Louis Vuitton campaign last year, I saw the images with the logo on the monitor and I thought to myself, ‘Yeah, whatever, they are just going to put it on their social media and use me like an influencer’ and I moved on from that."

However, she quickly came to the realization that the brand had more substantial plans for her. “A few months later, I was in Cannes as part of the film festival jury when I looked out the car window on my way to the red carpet and saw this huge storefront with my face on it. That’s when it finally hit me—this is happening,” she said.

However, Deepika maintains that no matter how much success she achieves in the West, India will always be her 'home,' and she doesn't feel the need to relocate there, in contrast to Priyanka Chopra. “Why do I need to move with bag and baggage to have global impact? Early on in my modelling career, I had an offer to move overseas and all of the fashion gurus in India said, ‘You shouldn’t be here, you should be in Paris, New York or Milan,’ and I was like, ‘No, those places are not my home. India is home'," she said.

In addition to representing Cartier and Louis Vuitton, Deepika also serves as the ambassador for her own skincare brand, 82E.

(With AI Inputs)

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