Fans of NewJeans Protest Min Hee Jin’s Removal Through An Open Letter Addressed To HYBE and ADOR

NewJeans ' fanbase, affectionately known as ‘Bunnies,’ is making waves with their latest move—a second open letter demanding changes at ADOR. This comes in response to recent turbulence surrounding the company’s management and the dismissal of Min Hee Jin , the former CEO.

On September 11th KST, a staggering 11,475 Bunnies banded together to send a heartfelt letter to Lee Jae Sang, HYBE’s new CEO, and ADOR’s board, including the newly appointed CEO Kim Joo Young. The letter highlights a court ruling affirming Min Hee Jin’s right to serve as ADOR’s CEO until 2026, raising alarms about potential disruptions to NewJeans’ activities and the future of their music projects under the new leadership.

Bunnies have criticized Min Hee Jin's removal, they said, "“Min Hee Jin’s removal is an act of HYBE’s overreach, and it is damaging NewJeans’ music and activities. The entertainment industry is not merely about producing and selling goods—it grows through active interaction and communication with fans.” Concerns have also been raised about the current leadership's vision and strategy, particularly in light of the erosion of trust with key collaborators such as director Shin Woo Seok of Dolphin Kidnapper.

The fanbase fears that current management changes could harm NewJeans’ artistic direction. They call for a supportive environment where the artists are not treated as mere assets but as creative individuals deserving of respect and understanding. Their demands are clear:

1. Prioritizing NewJeans members’ opinions on matters related to their activities.

2. Ensuring Min Hee Jin remains as CEO until the agreed date in 2026, allowing NewJeans to focus on their music and activities without disruption.

3. Protecting NewJeans members from defamation, privacy breaches, and harmful digital practices such as deepfakes, with legal action if necessary.


This fan-driven initiative follows NewJeans’ public show of support for Min Hee Jin during a recent award ceremony. Despite her dismissal and the replacement by Kim Joo Young, Min Hee Jin has contested the move, deeming it a unilateral decision and rejecting an unfair offer to remain as a producer. Her team argues that her dismissal breaches the shareholder agreement and a court ruling protecting her position.

Bunnies’ united front underscores their commitment to NewJeans’ well-being and artistic integrity, urging for a leadership that respects and nurtures the group’s unique creative journey.


(With AI Inputs)


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