BLACKPINK's 'As If It's Your Last' Reaches A New Milestone, Becoming Their Fifth Video To Exceed 1.4 Billion Views On YouTube

BLACKPINK ’s “As If It’s Your Last” Hits 1.4 Billion Views.

BLACKPINK has added another massive milestone to their name! The music video for their hit track As If It’s Your Last has officially surpassed 1.4 billion views on YouTube.

According to YG Entertainment , the video hit this impressive mark on September 14 at 10:46 PM KST. Released back in June 2017, the song took just over seven years and three months to reach this view count, with the video crossing 1.3 billion views only a year ago.

This makes As If It’s Your Last the fifth BLACKPINK video to surpass 1.4 billion views. Other videos in this exclusive club include DDU-DU DDU-DU with 2.2 billion views, Kill This Love at 2 billion, BOOMBAYAH with 1.7 billion, and the choreography video for How You Like That, which boasts 1.6 billion views. The group now has five videos with over 1.4 billion views out of their 46 total content releases.

In celebration of this achievement, YG Entertainment shared a commemorative poster through their official social media channels, thanking fans with the message, “BLINKs worldwide, thank you so much!”

BLACKPINK continues to cement their place as global music icons, and this latest feat is yet another testament to their unstoppable success.

BLACKPINK - 'AS IF IT'S YOUR LAST' M/V

About Blackpink
BLACKPINK debuted in August 2016 with Square One, featuring "Whistle" and "BOOMBAYAH," both of which topped South Korea's Gaon Digital Chart and the US Billboard World Digital Songs chart, respectively. Their follow-up, Square Two, released in November, included "Playing with Fire," the first song by a Korean girl group to enter the Billboard Canadian Hot 100.

The group's international influence grew with "DDU-DU DDU-DU" (2018), the first song by a Korean female group to enter the UK Singles Chart and earn RIAA certification. Its music video became the first by a Korean group to surpass one and two billion views on YouTube and remains the most-viewed by a Korean group. Their videos for "Kill This Love" (2019) and "How You Like That" (2020) also set records for the most views within the first 24 hours of release, with "How You Like That" breaking five Guinness World Records.

BLACKPINK is the highest-charting female Korean act on the US Billboard Hot 100, reaching number 13 with "Ice Cream" (2020), and the US Billboard 200, where they peaked at number one with Born Pink (2022). Their studio albums, The Album (2020) and Born Pink, each became the best-selling female albums in South Korea, the latter being the first to surpass two million copies sold. Born Pink also made history by being the first album by a girl group to top the Billboard 200 since 2008 and the UK Albums Chart, setting two Guinness World Records. Its lead single "Pink Venom" (2022) was the first song by a Korean group to top Australia's ARIA Singles Chart and the first by a girl group to top the Billboard Global 200.

BLACKPINK's continuous trailblazing cements their status as a global powerhouse in the music industry, inspiring fans and setting new standards in K-pop.


(With AI Inputs)

GENZ News, the ultimate destination for the trend-savvy generation! Stay on top of GenZ news with India's first and the only product for GENZs